What Is Your Fitness Centers # 1 Marketing Tool?

Around the world people are purchasing hydraulic exercise equipment to open women’s workout centers, and at the same time men’s 30 minute fitness centers are picking up speed in this movement.

Not every one in the industry has a degree in marketing, or a background in marketing for ladies fitness centers. So you have to be really careful how you spend your marketing dollars to insure that you are making wise decisions for your women’s workout location.

You know, of course, your clients prefer not to drive very far. So, be sure to FOCUS in YOUR area, 2 or 3 mile radius works very well with out being over powering.

You have already guessed haven’t you?

If not, here it is: the sign on your business.

This is the one thing that will be working for you 24 hours a day, 7 days a week. As you ask your circuit training potentials “How Did You Here About Us? (We beg you, PLEASE always remember to ask, this is the only way you will ever know the response for your marketing dollars.)

More than 3/4th of the time they will say, “Your Sign”!

Not all signs are created equal. Use a very simple Font, that can actually be read.

Remember the simple rule; handle it with a KISS, Keep It Simple Sweetie. (Sweetie sounds better for a shapes gym, doesn’t it?)

Sometimes we get caught up in fancy fonts that are beautiful, yet not readable. And as your potential circuit training members drive by, they only have a FEW seconds to read your sign and have it register mentally.

This brings up another point. Make sure it is large enough to see from a distance.

Shapes for Women does not want to sound bossy. However, we want you to know that we really care about your success in the circuit training gym business.

Good Luck With All Your Endeavors & May All Your Dreams Come True.

Always, Symanthia Harper